Research and planning
This step involves researching the target audience, identifying the most relevant keywords and phrases, and determining the overall goals and objectives of the campaign.
Pay-per-click
Pay-per-click (PPC) is an online advertising model in which advertisers pay each time a user clicks on one of their ads. PPC ads are typically displayed on search engine results pages (SERPs) or on websites that have agreed to show ads. The most common type of PPC advertising is through Google AdWords and Bing Ads, which allow businesses to create ads that appear on Google and Bing's search engine results pages. Other platforms like Facebook and Instagram also offer PPC advertising options. Advertisers bid on keywords that they think their target market will use to search for their products or services, and their ads are then displayed when those keywords are used in searches.
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Why Pay-per-click?
PPC advertising can be an effective way for businesses to drive traffic to their website and generate leads and sales.
This involves researching and identifying the target audience, selecting the most relevant keywords and phrases, and determining the overall goals and objectives of the campaign. It also includes creating a budget and determining the most effective ad formats and targeting options.
This involves creating the visual elements of the ads, such as the ad copy, images, and videos. It also involves creating landing pages that are optimized for conversions, and making sure that the overall design of the ads and landing pages is consistent with the brand's messaging and aesthetic.
This involves setting up the campaign in a PPC platform such as Google AdWords or Bing Ads, and monitoring and optimizing the campaign on an ongoing basis. This includes testing different ad formats, refining targeting options, and analyzing data to see which ads are performing well and which need to be tweaked.
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Process
Our Process for PPC
A Proven Method for Research, Planning, Implementation, and Optimization
Step One
Step Two
Ad creation
This step involves creating the visual elements of the ads, such as the ad copy, images, and videos. It also involves creating landing pages that are optimized for conversions.
Step Three
Campaign setup and launch
This step involves setting up the campaign in a PPC platform such as Google AdWords or Bing Ads and launching the campaign.
Step Four
Monitoring and optimization
This step involves monitoring the campaign on an ongoing basis, analyzing data to see which ads are performing well and which need to be tweaked. This includes testing different ad formats, refining targeting options, and optimizing the campaign for the best results.
Our Project
Featured Designs
Creative Agency
Full Branding, Website, App
Digital Marketing
Logo, Website & Mobile App
